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Overview
A CPQ system is a software solution designed to streamline the process of configuring complex products, calculating accurate pricing, and generating professional quotes for customers. CPQ tools eliminate manual errors, reduce sales cycles, and ensure compliance with pricing rules by automating these critical sales functions.
Product Configuration: CPQ systems guide sales teams through the process of tailoring products or services to meet customer needs. This includes selecting features, add-ons, or bundles while ensuring compatibility between components or services.
Dynamic Pricing: These tools apply real-time pricing rules based on customer-specific factors such as volume, location, currency, or market conditions. By automating pricing logic, CPQ systems help businesses maintain consistency and profitability across all deals.
Quote Generation: CPQ platforms automate the creation of branded, error-free proposals that include terms, conditions, and delivery details. This reduces manual effort and ensures professional-quality outputs for customers.
CRM Integration: Modern CPQ solutions integrate seamlessly with Customer Relationship Management (CRM) platforms like Salesforce or Microsoft Dynamics. This ensures that all customer data is synchronized across systems for a unified sales workflow.


CPQ Meaning
“CPQ” stands for Configure, Price, Quote, which represents the three core functions of the software:
Configure: The system allows users to configure products or services to match a customer’s specific needs. This includes selecting from various options like product features, sizes, colors, or service tiers while ensuring compatibility between choices using predefined rules.
Price: The platform calculates accurate pricing using advanced algorithms and predefined rules that account for factors like discounts, taxes, shipping costs, regional pricing differences, and currency conversions. This ensures that every quote is both competitive and profitable.
Quote: The final step involves generating a professional proposal or quote document that includes all relevant details such as product specifications, pricing breakdowns, terms of service, and delivery timelines.
Why CPQ Matters:
It reduces manual errors in quoting by automating calculations and approvals.
It accelerates deal closures by enabling sales teams to generate quotes faster—often reducing sales cycles by 20-30%.
It ensures compliance with company policies on discounts and pricing structures while maintaining profitability margins across deals.
Configure Price Quote System
A Configure Price Quote system is a centralized platform designed to manage product configurations, enforce pricing logic, and automate quote generation for businesses with complex sales processes. These systems are particularly beneficial for industries like manufacturing, SaaS (Software-as-a-Service), telecoms, and retail where customization and precision are critical.
- Applications Across Industries: CPQ systems are used in various sectors:
- In manufacturing, they enable the configuration of multi-component machinery while ensuring compatibility between parts.
- In SaaS businesses, they allow dynamic bundling of subscription tiers with add-ons tailored to individual customer needs.
- In telecoms, they help customize service plans based on regional regulations or customer usage patterns.
- Scalability for Complex Catalogs: CPQ platforms can handle large product catalogs with thousands of SKUs (Stock Keeping Units) while ensuring that configurations remain accurate and compliant with business rules.
Real-Time Updates: These systems update quotes dynamically during negotiations to reflect changes in product selection or pricing conditions.


Configure Price Quote Tools
Configure Price Quote tools are specialized software applications or modules that enable businesses to implement CPQ functionality effectively within their sales workflows. These tools are designed to simplify complex tasks like product configuration, pricing calculations, and quote generation while providing analytics for continuous improvement.
- Popular Tools in the Market:
- Mobileforce CPQ : A no-code platform that offers AI-driven insights for dynamic pricing and reduces sales bottlenecks along with seamless CRM integration.
- Salesforce CPQ: A cloud-based tool known for its robust quote automation capabilities and subscription management features.
- Oracle CPQ Cloud: An enterprise-grade solution ideal for managing global pricing rules and multi-language support.
- Key Capabilities of Configure Price Quote Tools:
- Rule-Based Pricing Logic: These tools allow businesses to set guardrails for discounts or regional pricing adjustments to ensure compliance with company policies.
- Approval Workflows: They include multi-level approval processes that route quotes requiring special discounts or customizations to managers for oversight.
- Analytics Dashboards: Advanced reporting features help track key metrics like quote acceptance rates, average deal size, and bottlenecks in the sales process.
Why Choose Mobileforce CPQ?
Mobileforce’s CPQ platform stands out as a leading solution in the market due to its user-friendly design and advanced capabilities:
- No-Code Customization Options: Mobileforce allows businesses to modify pricing rules or product configurations without requiring IT support or coding expertise.
- AI-Powered Pricing Insights: The platform uses artificial intelligence to recommend optimal prices based on historical data trends and competitor activity.
- Offline Functionality for Field Teams: Sales representatives can generate quotes even when offline; updates sync automatically once reconnected.
Multi-Channel Quote Delivery Options: Quotes can be delivered via email, PDF documents, or CRM-integrated portals for maximum convenience.
