The Evolution of Subscription Management in CPQ: Mastering Renewals, Amendments, and Revenue Growth
Introduction: Welcome to the Subscription Economy Just as software once transformed every industry it touched, subscriptions are reshaping how companies deliver value, build customer relationships, and generate revenue. From Netflix reshaping entertainment to Microsoft 365 redefining productivity to ChatGPT innovating in AI —and even extending to hardware and industrial equipment offered as a service—subscriptions are…