What Exactly is RLM: Revenue Lifecycle Management? 

“Revenue Lifecycle Management? Oh, that’s just fancy talk for our sales process, right?” Wrong. Dead wrong. If you think RLM is simply CRM 2.0 or another way to dress up your existing sales funnel, you’re missing the forest for the trees. Revenue Lifecycle Management isn’t just another three-letter acronym competing for space in your tech stack—it’s…