The most important benefit, as Miller sees it, is competitive advantage. Because partners’ sales representatives are mobile most of the day, being able to help them when they need something—in that moment—increases their success and therefore, their loyalty.
“I’ve been really impressed with how fast I can go from an idea for creating competitive advantage to the ability to launch a new capability,” said Miller. “If we don’t meet our partners’ mobility needs and deliver strong brand relevance, a competitor will. Our new MobileForce solution helps us change the playing field in ways that were just not possible before.”
It’s easy to customize and add features to the solution over time. Changes can be made without affecting the user experience or disrupting existing workflows or backend systems. And as partners provide additional feedback, the app is designed to iterate to meet changing business needs. The MobileForce solution also exceeded Miller’s expectations for efficiency. Changes can be pushed out dynamically and information is synthesized in real time. Because of the app’s efficiency, Malwarebytes can create a personalized, relevant experience for all of its partners while simplifying communication and ordering. Miller says that this efficiency can pay off for higher margins for the company’s partners.
The MobileForce cloud platform also provides security, policy management, analytics, and app control and management from a single management console. Miller plans to use the app’s rich analytics to track partner engagement, functionality usage, and content consumption to determine what is driving the most value. Analytics will help Malwarebytes gain unsurpassed visibility and help fine-tune future investments to continually enhance its relevance with partners.